Which of the Following Is a Technique for Measuring the Impact

question 56

Multiple Choice

Which of the following is a technique for measuring the impact of an advertisement during the final step of developing an advertising campaign?

• A) search engine optimization (SEO)
• B) aided recall
• C) unaided recall
• D) gross rating points (GRPs)
• E) cost per thousand (CPM)

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Definitions:

Capital Lease

A lease classified as a purchase by the lessee for accounting purposes, where the lessee obtains significant ownership rights over the asset.

Operating Lease

is a rental agreement allowing a lessee to use an asset temporarily without ownership, typically with terms significantly shorter than the asset's life.

Operating Cash Flows

The cash generated from the normal operating activities of a business, reflecting its ability to generate positive cash flow to maintain and grow its operations.

GAAP

Generally Accepted Accounting Principles, a collection of commonly-followed accounting rules and standards for financial reporting in the United States.