________ Components of the Promotion Mix Do Not Seek a Short-Term

question 18

Multiple Choice

________ components of the promotion mix do not seek a short-term increase in sales. Instead, with these communication activities, the company tries to maintain a positive image of an organization and its products.

• A) Personal selling
• B) Sales promotion
• C) Public relations
• D) Word-of-mouth
• E) Direct marketing

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Definitions:

Price Support Programs

Government interventions to maintain the market price of a commodity or product above its equilibrium level to benefit the producers.

Agricultural Products

Agricultural products are commodities produced through farming and agriculture, such as crops, livestock, and other raw goods.

Shortages

A market situation in which the demand for a product exceeds its supply at a particular price.

Farm Price-Support Programs

Government initiatives designed to stabilize or increase prices of agricultural products by buying excess supply, providing subsidies, or setting minimum prices.