The Series of Steps Through Which a Marketer Attempts to Guide

question 145

Multiple Choice

The series of steps through which a marketer attempts to guide a consumer is called the ________.

• A) promotional mix
• B) marketing mix
• C) hierarchy of effects
• D) AIDA model
• E) push-pull model

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Definitions:

Unsolicited Proposals

Unsolicited proposals are those submitted by an individual or organization not in response to a specific request, often aiming to pitch an idea, product, or service that the proposer believes could benefit the recipient.

Sales Message

A written or spoken communication aimed at persuading potential customers to purchase a product or service.

Common-Ground Persuasion

A persuasive technique that seeks to establish mutual understanding or shared beliefs between the persuader and the audience to enhance the effectiveness of the message.

Problem

An obstacle, issue, or uncertain situation that requires a solution.