In Which Step of the Hierarchy of Effects Would a Marketer

question 131

Multiple Choice

In which step of the hierarchy of effects would a marketer most likely use celebrity endorsements and status appeals?

• A) create awareness
• B) inform the market
• C) create desire
• D) encourage purchase
• E) build loyalty

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Definitions:

Forced Expiration

The act of expelling air from the lungs with effort beyond the normal, passive exhalation, often used in respiratory tests.

Normal Inspiration

The process of taking air into the lungs under normal conditions, primarily driven by the diaphragm's movement downwards.

Inversely Proportional

A relationship between two variables where one increases as the other decreases.

Pressure of Gas

The force that the gas exerts on the walls of its container; it depends on the volume, temperature, and number of gas molecules.