Though the ________ Method of Setting an Advertising Budget Is

question 135

Multiple Choice

Though the ________ method of setting an advertising budget is simple to use and helps management think about the relationships among promotion spending, selling price, and profit per unit, it wrongly views sales as the cause of promotion rather than the result.

• A) percentage-of-sales
• B) competitive-parity
• C) bottom-up
• D) objective-task
• E) push-pull

---

Definitions:

Competitive Advantage

A situation or factor that gives a business a competitive edge or advantage over its rivals.

Resource-Based View

A strategic management theory that emphasizes the importance of an organization's internal resources and capabilities in achieving competitive advantage.

Behavioral Perspective

A theory in psychology that focuses on understanding and analyzing human behavior based on observations and measurable evidence.

Innovative Behaviours

Actions or practices that lead to the development, implementation, and application of new ideas, processes, products, or services.