To Compare the Relative Cost-Effectiveness of Different Media and of Spots

question 13

Multiple Choice

To compare the relative cost-effectiveness of different media and of spots run on different vehicles in the same medium, media planners use ________.

• A) cost per thousand (CPM)
• B) aided recall
• C) unaided recall
• D) gross rating points (GRPs)
• E) attitudinal measures

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Definitions:

Invoice

A paper provided by the vendor to the purchaser detailing the goods or services rendered and the total charge.

Discount

A reduction applied to a regular price or rate, often used to encourage purchase or prompt payment.

ROG

Depending on context, it may refer to "Receipt of Goods," the point at which goods are received and acknowledged by the buyer.

Net Price

The actual price paid for a product or service after subtracting any discounts, rebates, or allowances.