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In developing an advertising campaign, agencies do not use pretesting until they have determined the media types and media schedule.
Lake Craft
Boats or vessels designed for navigation and use on lakes.
Kayak
A slim, pointed watercraft propelled by a double-bladed paddle, traditionally used for hunting and now also for sport and recreation.
Sports Merchandise
Products and apparel related to sports teams or events, sold as collectibles or fan gear.
Innocent Purchaser
A buyer who acquires property without knowledge of any existing claims, disputes, or encumbrances against it.
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