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How Are Companies Taking Advantage of Interactive Technologies to Tap

question 114

Essay

How are companies taking advantage of interactive technologies to tap consumers for message ideas and actual ads? What are the benefits and disadvantages of do-it-yourself advertising?


Definitions:

Merchandise Purchases

The procurement of goods for resale, typically in a retail or wholesale environment, not involving the manufacturing process.

Merchandise Inventory

The goods a company holds for the purpose of sale to customers.

Cost of Goods Sold

The total cost associated with making or buying the products that a company has sold during a period.

Indirect Manufacturing Cost

Costs in the production process that cannot be directly traced to specific units of product, such as maintenance and facility costs.

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