Steve's Physco Skates Sells Its Products to Walmart, Who Then

question 134

Multiple Choice

Steve's Physco Skates sells its products to Walmart, who then sells them to the consumer. This is an example of a(n) ________.

• A) direct marketing channel
• B) producer channel
• C) indirect marketing channel
• D) horizontal marketing system
• E) corporate vertical marketing system

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Definitions:

Market Value

The estimated amount for which an asset or service would exchange between a willing buyer and seller in an arm's length transaction.

UCC

The Uniform Commercial Code, a set of laws that govern commercial transactions in the United States, intended to standardize regulations across the states.

Wholesaler

A type of intermediary in the distribution channel that purchases goods in large quantities from manufacturers or importers and sells them to retailers or other businesses.

Conforming Goods

Merchandise or products that meet the specifications and standards outlined in a purchase contract.