Explain How Companies Identify and Use Brand Ambassadors and Brand

question 60

Essay

Explain how companies identify and use brand ambassadors and brand evangelists.

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Definitions:

Mere Exposure Effect

A psychological phenomenon where people tend to develop a preference for things simply because they are familiar with them.

Passionate Love

An aroused state of intense positive absorption in another, usually present at the beginning of a romantic relationship.

Swaying Footbridge

This refers to a bridge that moves or oscillates due to the wind, movement of people, or structural flexibility, affecting its stability and the comfort of users.

Mere Exposure Effect

People often form a liking for things simply because they have encountered them before, a common psychological effect.