Direct-Response TV (DRTV) Includes Short Commercials of Less Than Two

question 125

True/False

Direct-response TV (DRTV) includes short commercials of less than two minutes, 30-minute or longer infomercials, and home shopping networks such as QVC and HSN.

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Definitions:

Utility

An economic term referring to the total satisfaction received from consuming a good or service.

Utility

A measure of satisfaction, usefulness, or pleasure obtained from consuming goods and services.

Well-being

The state of being comfortable, healthy, or happy; often used to refer to economic, social, and health status of individuals or populations.

Income

Money received, especially on a regular basis, for work, through investments, or from business activities.