A Manufacturer of a Variety of Technological Devices Asked Its

question 11

Multiple Choice

A manufacturer of a variety of technological devices asked its marketing department to develop inexpensive methods of building and maintaining brand awareness and excitement. The marketing department then recruited consumers who were early adopters of technological devices to spread the word about the company's new products. This is an example of using ________.

• A) avatars
• B) brand communities
• C) brand evangelists
• D) sock puppeting
• E) direct marketing

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Definitions:

Transcription

Process in which enzymes use DNA as a template to assemble RNA. Part of gene expression.

Complementary

Pertaining to two or more components, elements, or sequences that match or enhance each other's properties or functions.

Codon

In an mRNA, a nucleotide base triplet that codes for an amino acid or stop signal during translation.

Nucleotide Bases

Organic molecules that serve as the building blocks of nucleic acids like DNA and RNA, consisting of adenine, thymine, cytosine, guanine, and uracil in RNA.