Why Might Public Relations Efforts Have a Strong Impact on Public

question 30

Essay

Why might public relations efforts have a strong impact on public awareness at a substantially lower cost than advertising?

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Definitions:

Credit Sales

Sales in which revenue is recognized at the point of sale but payment is deferred.

Accounts Receivable

Amounts owed to a company by customers for goods or services that have been delivered but not yet paid for.

Credit Card Expense

Expenses incurred through the use of a credit card, including purchases, interest charges, and other fees.

Net Sales

Net Sales are the revenue from the sale of goods or services minus returns, allowances for damaged or missing goods, and discounts.