Production Considerations Are Addressed in Which Stage of the Creative

question 48

Multiple Choice

Production considerations are addressed in which stage of the creative development process?

• A) creative execution
• B) creative brief
• C) positioning strategy
• D) creative objectives
• E) creative evaluation

---

Definitions:

Safety Inventory

A stock buffer maintained to mitigate risk of stockouts due to demand variability and supply chain uncertainties.

Lead Time

The duration between the initiation and completion of a process, such as the time from placing an order to its delivery.

Standard Deviation

A measure of the dispersion or variability within a set of data points, indicating how much variation exists from the average.

ESC (Expected Shortage per Cycle)

The average amount of inventory shortage anticipated during a single replenishment cycle in inventory management.