Brand Names Like McDonald's That Have a Closely Associated Slogan

question 57

Multiple Choice

Brand names like McDonald's that have a closely associated slogan (i.e. "I'm lovin' it") have

• A) higher recall
• B) stronger executions
• C) higher prestige
• D) prominent placement in media
• E) larger advertising budgets

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Definitions:

Canadian

Pertaining to Canada or its people, culture, or characteristics.

Psychology is Empirical

The approach in psychology that knowledge should be acquired through observation and experimentation rather than solely through theory or belief.

Unifying Themes

Fundamental ideas or concepts that serve to bring together or integrate various elements of a discussion, theory, or body of work.

Research Results

The findings or outcomes derived from conducting scientific studies, experiments, or other forms of inquiry.