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How Is a Brand Development Index (BDI) Developed and Utilized

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How is a brand development index (BDI) developed and utilized?


Definitions:

Same-Sex Marriage

Federally recognized marriage between members of the same sex; made legal in the United States in 2015.

Sociological Perspective

The viewpoint that looks at the broader social contexts in which people live and how these contexts influence people's lives.

Homophobia

An aversion or hostility towards homosexual people or homosexuality in general, often manifesting in discriminatory attitudes or behaviors.

Gender Socialization

The process by which individuals are taught and learn the cultural norms and expectations associated with their gender from a young age.

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