Examlex
What is the purpose of the creative brief?
Societal Forces
Refers to the external social factors that influence individuals and organizations, such as culture, economy, laws, and technology.
Objective Reality
The state or quality of being true and existent outside of personal perceptions, interpretations, feelings, or biases.
Positivism
A philosophical approach that asserts that knowledge should be derived from empirical and observable evidence.
Theoretical Approach
A systematic way of thinking about and analyzing a phenomenon, guided by a set of concepts and propositions.
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