When Redbull Sends Out Teams to Hand Out Samples, the Company

question 37

Multiple Choice

When Redbull sends out teams to hand out samples, the company is using which marketing communications tool?

• A) advertising
• B) trade promotion
• C) experiential marketing
• D) public relations
• E) interactive communications

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Definitions:

Constitutional Means

Methods and techniques established within the framework of a constitution to achieve political, legal, or governmental objectives.

Ideal Of Pluralism

The belief or doctrine that a society should accommodate and embrace a diversity of cultural, religious, and ethnic backgrounds within its political and social institutions.

Governmental Influence

The extent to which government actions or policies affect the decisions and actions of individuals or organizations.

Compete

To strive against others for the purpose of achieving something, such as a prize or a higher level of achievement, often under conditions of equal footing and rules.