Bell Canada's "Let's Talk" Program on Let's Talk Day Donates

question 19

Multiple Choice

Bell Canada's "Let's Talk" program on Let's Talk Day donates 5 cents for every text or long distance call made by Bell customers. This is an example of

• A) consumer advertising
• B) retail advertising
• C) advocacy advertising
• D) direct-response advertising
• E) end-product advertising

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Definitions:

Participative Decision Making

A decision-making process whereby employees at all levels are involved in contributing to the development of decisions.

Performance Standards

Specific criteria and benchmarks set to measure the efficiency, effectiveness, and quality of work performed or services provided.

Uniqueness

Uniqueness pertains to the distinct characteristics or features that set a product, service, or entity apart from its competitors, providing a competitive advantage or unique selling proposition.

Successful Implementation

The effective execution of strategies and plans, resulting in the achievement of an organization's objectives and goals.