You Would Use Sales Promotion to

question 114

Multiple Choice

You would use sales promotion to

• A) increase the product mix
• B) encourage an immediate response from consumers
• C) increase advertising dollars
• D) improve distribution
• E) increase the use of the media

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Definitions:

Ingroup Bias

The tendency to favor and extend loyalty to members of one's own group over others.

Microaggressions

Everyday verbal, nonverbal, and environmental slights, snubs, or insults, whether intentional or unintentional, that communicate hostile, derogatory, or negative messages to target persons based solely upon their marginalized group membership.

Scapegoating

The practice of singling out any party for unmerited negative treatment or blame as a way of deflecting attention from one's own shortcomings.

Implicit Prejudice

Unconscious biases or attitudes towards other groups or individuals.