The Internet Is Direct and Interactive and Consumers Are Spending

question 22

Multiple Choice

The internet is direct and interactive and consumers are spending more and more time with it. The next big area for advertising growth is

• A) out of home media
• B) product placement in mainstream movies
• C) word of mouth promotions
• D) mobile communications

---

Definitions:

Sweatshops

Work environments that have poor working conditions, violations of labor laws, and unethical treatment of workers, often with extremely low pay.

Poor Working Conditions

An environment where the safety, health, and well-being of employees are not adequately protected.

Low Wages

Compensation that is considered less than the average or standard in a specific industry or region.

Cultural Intelligence

The ability to understand, respect, and work effectively with people from different cultural backgrounds.