If a Message Reaches 70 Per Cent of the Target

question 88

Multiple Choice

If a message reaches 70 per cent of the target households three times in one week, what GRP level is attained?

• A) 21
• B) 2.1
• C) 70
• D) 2100
• E) 210

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Definitions:

Economic Models

Simplified representations of complex economic processes used to predict and analyze economic behaviors and outcomes.

Rational Behavior

Decision-making behavior that is consistent with logical or sensible choice, aiming to maximize personal advantage in terms of utility or profit.

Economic Actors

Individuals, households, businesses, and governments that make decisions about the allocation of resources and consumption of goods and services in an economy.

Systematic Mistakes

Errors that occur consistently as a result of a flawed system, process, or mechanism.