In the Case of a "Profile-Matching Strategy", the Customer Target

question 102

Multiple Choice

In the case of a "profile-matching strategy", the customer target market is carefully defined by

• A) demographic, geographic, and psychographic variables
• B) customizing the product
• C) advertising in every newspaper
• D) working with an agency that has experience in the specific segment
• E) analyzing the previous sales history

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Definitions:

Adhesion

A contract or agreement created by one party with significant power over the other, often leading to a lack of negotiation for the weaker party.

Negotiate Terms

The process of discussing and agreeing on the specific conditions or clauses of a contract or agreement.

Consented

refers to the agreement or permission given by a party fully and without coercion.

Exculpatory Clause

A contractual provision that relieves one party from liability for harm caused to the other party.