The Total, Unduplicated Audience Potentially Exposed One or More Times

question 74

Multiple Choice

The total, unduplicated audience potentially exposed one or more times to an advertiser's messages during a given time period is referred to as

• A) reach
• B) impressions
• C) continuity
• D) flexibility
• E) frequency

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Definitions:

Carbon Footprint

The total amount of greenhouse gases produced by human activities, expressed as the equivalent amount of carbon dioxide.

Indirect Approach

A method of communication where the main point or conclusion is presented after the evidence or supporting details, often used to soften the impact of negative news.

Logical Appeals

Arguments or persuasions based on reasoning and factual evidence aimed at appealing to the audience's logical processing.

Emotional Appeal

A rhetorical strategy used in communication and advertising to sway an audience's feelings to influence their perceptions or actions toward a subject, product, or decision.