One of the Disadvantages of Radio as an Advertising Medium

question 67

Multiple Choice

One of the disadvantages of radio as an advertising medium is

• A) reach potential
• B) cost
• C) limited flexibility
• D) message retention
• E) frequency

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Definitions:

Obsessive-Compulsive Behaviour

A pattern of unreasonable thoughts and fears (obsessions) that lead to repetitive behaviors (compulsions), often recognized as a type of anxiety disorder.

Phobic Disorder

A type of anxiety disorder characterized by an excessive and irrational fear of an object, situation, or activity.

Panic Disorder

A psychiatric disorder characterized by sudden, repeated episodes of intense fear or panic attacks, often accompanied by physical symptoms and concerns about future attacks.

Conversion Disorder

A mental health condition in which a person experiences neurological symptoms, such as paralysis or blindness, that cannot be explained by medical evaluation.