If a Message Reaches 70 Per Cent of the Target

question 88

Multiple Choice

If a message reaches 70 per cent of the target households three times in one week, what GRP level is attained?

• A) 21
• B) 2.1
• C) 70
• D) 2100
• E) 210

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Definitions:

Alopecia

A condition causing hair loss from some or all areas of the body, typically the scalp.

Baldness

The condition of having a lack of hair on the scalp, also known as alopecia.

Cicatrix

The medical term for a scar that is left on the skin after a wound has healed.

Comedo

A clogged hair follicle in the skin, often seen in conditions like acne; can be open (blackhead) or closed (whitehead).