The Total Number of Advertisements Scheduled, Multiplied by the Total

question 106

Multiple Choice

The total number of advertisements scheduled, multiplied by the total target audience potentially exposed to each occasion is referred to as the

• A) continuity
• B) number of impressions
• C) frequency
• D) gross rating points
• E) reach

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Definitions:

Antibribery Provision

Regulations within laws designed to prevent bribery and corruption by imposing legal penalties for those practices.

Foreign Corrupt Practices Act

A U.S. law that prohibits companies and their individuals from bribing foreign officials to gain a business advantage.

Antifraud Provisions

Legal measures designed to prevent fraudulent activities, especially in securities, financial transactions, and corporate practices.

1934 Act

Pertains to the 1934 Securities Exchange Act, which regulates U.S. securities trading and led to the creation of the SEC.