Late Night Talk Shows That Air Between 11 P

question 98

Multiple Choice

Late night talk shows that air between 11 p.m. and 1 a.m. fall into which daypart?

• A) prime time
• B) late fringe time
• C) overnight
• D) late night
• E) daytime

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Definitions:

Consumer Decision Making

The process by which consumers identify their needs, gather information, evaluate alternatives, and make choices regarding products and services.

Shipping Costs

Expenses involved in transporting goods from one location to another.

Bias

A tendency, inclination, or prejudice towards or against something or someone, often in a way considered to be unfair.

Anchoring

Tendency to rely heavily on one prior (suggested) piece of information when making a decision.