A Key Function of the Account Executive Is To

question 32

Multiple Choice

A key function of the account executive is to:

• A) monitor the agency's personnel
• B) execute the media buying
• C) provide up-to-date information on media audiences
• D) monitor the competition
• E) promote active liaison with clients.

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Definitions:

Differential Cost

The difference in cost between two alternative decisions or scenarios.

Incremental Cost

The additional cost associated with producing one more unit of a product.

Step-Wise Cost

Costs that remain constant for a certain level of activity but jump to a higher amount once a threshold is crossed.

Fixed Cost

Overheads that stay stable no matter the production or sales figures, involving costs like property rent, employee salaries, and insurance policies.