When Advertisers Agree to Purchase Space in Consecutive Issues of a Magazine

question 41

Multiple Choice

When advertisers agree to purchase space in consecutive issues of a magazine they are offered a

• A) short rate
• B) corporate discount
• C) transient rate
• D) frequency discount
• E) continuity discount

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Definitions:

Price Elasticity

A measure of how much the quantity demanded of a good responds to a change in its price, with high elasticity indicating sensitivity.

Appropriations

Funds that are set aside by a governing body, like a legislature, for a specific use or purpose as part of a budget or spending bill.

Tuition

The fee for instruction, especially for higher education institutions.

Price-Elastic

Describes a situation where the demand for a product changes significantly in response to changes in its price.