Consumers Are Quite Selective About Messages They Receive

question 63

Multiple Choice

Consumers are quite selective about messages they receive. Consumers perceive messages that

• A) are easy to see or hear
• B) they want to remember
• C) are in their face
• D) are in line with their needs
• E) appeal to the real self

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Definitions:

Retained Earnings

The portion of a company's profit that is held back and not paid out as dividends, used for reinvestment in the business or debt repayment.

Stock Split

A corporate action that increases the number of shares in a company by issuing more shares to current shareholders proportional to their ownership.

Market Value

The current value of an asset or company based on the price that it can be sold in the open market.

Paid In Surplus

The amount of money paid by investors for shares above their nominal value, representing additional contributed capital.