Direct Response Communications Is a Form of Marketing That

question 30

Multiple Choice

Direct Response Communications is a form of marketing that

• A) solicits feedback directly from consumers on product value issues
• B) distributes messages directly to customers on an individual basis
• C) offers consumers an interactive on line purchasing experience
• D) is used in support of public relations campaigns

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Definitions:

Simple Consideration

The minimal requirement of value that must be exchanged between parties entering into a contract, for the contract to be considered valid.

Indorsement

The act of signing the back of a negotiable financial instrument, thereby making it payable to someone other than the named holder.

Signature

A person's name written in a distinctive way as a form of identification in authorizing a document.

Check

A written, dated, and signed instrument that directs a bank to pay a specific sum of money to the bearer or a designated entity from the drawer's account.