Advertisers Attempt to

question 8

Multiple Choice

Advertisers attempt to

• A) change consumer attitudes about themselves
• B) alienate current customers in pursuit of new customers
• C) show the target audience in a new light
• D) show how products agree with current attitudes
• E) develop the real self

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Definitions:

Mnemonics

Memory aids, especially those techniques that use vivid imagery and organizational devices.

Hierarchies

Systems of organization where entities are ranked above one another based on status or authority.

Iconic Memory

A component of the visual memory system which is a brief, transient visual representation of a scene.

Sensory Memory

Sensory memory is the shortest-term element of memory which allows individuals to retain impressions of sensory information after the original stimulus has ceased.