Examlex
Demographic segmentation means that markets are identified and pursued on the basis of variables such as
Cognitive Map
A mental representation of the layout of one’s environment. For example, after exploring a maze, rats act as if they have learned a cognitive map of it.
Behavioral Technology
The application of psychological principles and techniques to influence human behavior in practical, real-world settings.
Skinner
A psychologist known for his theory of operant conditioning, emphasizing the role of reinforcement in behavior modification.
Shaping
A method of operant conditioning in which successive approximations of a desired behavior are reinforced until the exact behavior is achieved.
Q24: Why is a situation analysis included as
Q30: In advertising, a "hiatus" is when<br>A) consumers
Q39: The AOR usually receives slightly more compensation
Q42: "Funnelling" in the media selection process involves<br>A)
Q43: Compared to solo direct mail, co-operative direct
Q56: List and define four of the lifestyle
Q58: Television rates are lowest during<br>A) prime time<br>B)
Q65: Television is primarily a mass-reach medium but
Q72: Compare the Adult Contemporary (AC) radio station
Q92: Explain geographic segmentation and provide an example