When Print Ads in Quebec for Dr

question 15

Multiple Choice

When print ads in Quebec for Dr. Pepper capitalized on the medical image of the brand, this was an example of

• A) demographic segmentation
• B) geographic segmentation
• C) behaviour response segmentation
• D) repositioning
• E) psychographic segmentation

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Definitions:

Standard Of Ur

An ancient Sumerian artifact from the city of Ur, featuring intricate inlays depicting scenes of war and peace on its two sides; believed to date back to the Early Dynastic Period.

Urban Life

The way of life characteristic of cities and towns, often involving diverse populations, cultural activities, and economic opportunities.

Farming And Hunting

Agricultural practices combined with the pursuit of wild animals for food.

Rhyton

A drinking vessel.