When Organizations Target Their Markets Psychographically

question 11

Multiple Choice

When organizations target their markets psychographically,

• A) advertising messages are associated with the lifestyle of the target market
• B) advertising messages are limited to budgets set by geographic areas
• C) commercials have subliminal messaging
• D) advertising messages attempt to reposition the brand

---

Definitions:

Moral-Hazard

Moral hazard is a situation in which one party is more likely to take risks because the negative consequences of the risk will be felt by another party.

Monitoring Employees

The process of overseeing employees' work activities and performance, often through the use of technology or other means.

Asymmetric Information

A situation in which one party in a transaction has more or superior information compared to another.

Prevalent

Widespread in a particular area at a particular time; commonly occurring or accepted.