Explain the Relationship Between Needs and Motives with Respect to Marketing

question 21

Essay

Explain the relationship between needs and motives with respect to marketing and advertising activity.

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Definitions:

Promote-From-Within Policy

A company policy that prioritizes the advancement of current employees to higher positions over hiring outsiders.

Lead-The-Market Strategy

A competitive approach where a company aims to position itself as the top choice in its industry by offering better terms, conditions, or benefits to its employees.

Internal Source

An internal source refers to information, resources, or candidates originating from within an organization, as opposed to those found externally.

Employee Referrals

A hiring strategy where current employees recommend potential candidates for open positions within the organization, oftentimes rewarded with bonuses or other incentives.