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What Is Dimensional Direct Mail

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What is dimensional direct mail?

Examine the evolution of financial regulations and social welfare programs during the New Deal era.
Assess the significance of the New Deal on American society, economy, and politics.
Identify the changes in American public policy towards labor, agriculture, and finance during the 1930s.
Understand the cultural and social shifts that occurred in response to the Great Depression.

Definitions:

Kitty Genovese

A woman whose 1964 murder in New York City became a symbol of urban apathy, leading to research on the "bystander effect."

Bystander Effect

A social psychological phenomenon where individuals are less likely to offer help to a victim when other people are present.

Social-Responsibility Norm

A societal rule that people should help those who need assistance, even if doing so is costly.

Social Exchange Theory

A theory suggesting that social behavior is the result of an exchange process aiming to maximize benefits and minimize costs.

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