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What is dimensional direct mail?
Kitty Genovese
A woman whose 1964 murder in New York City became a symbol of urban apathy, leading to research on the "bystander effect."
Bystander Effect
A social psychological phenomenon where individuals are less likely to offer help to a victim when other people are present.
Social-Responsibility Norm
A societal rule that people should help those who need assistance, even if doing so is costly.
Social Exchange Theory
A theory suggesting that social behavior is the result of an exchange process aiming to maximize benefits and minimize costs.
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