When Advertisers Create Market Segments Based on Purchase History, They

question 37

Multiple Choice

When advertisers create market segments based on purchase history, they are using

• A) geographic segmentation
• B) behavioural targeting
• C) gender segmentation
• D) demographic segmentation
• E) lifestyle segmentation

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Definitions:

Stress

A physical, mental, or emotional response to external pressures and demands, which can challenge an individual's ability to cope and can affect health and well-being.

Racial Stereotypes

Oversimplified and generalized beliefs about the characteristics, attributes, and behaviors of members of a particular racial group.

Scapegoat Theory

A social psychological theory suggesting that individuals or groups are unfairly blamed for problems or negative events as a means of deflecting attention or responsibility from the actual causes.

Scapegoating

The practice of unfairly blaming a person or group for problems, often as a way of distracting from the real issues.