For Advertisers with Precisely Defined Target Markets, the Use of Television

question 21

Multiple Choice

For advertisers with precisely defined target markets, the use of television is wasteful because

• A) it offers creative flexibility
• B) the message will reach many outside the target
• C) commercials are placed in a cluster
• D) programs are only compatible with specific audiences
• E) spots can be purchased from individual stations

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Definitions:

Electrodes

Conductive materials or devices that are used to establish electrical contact with a nonmetallic part of a circuit, often used in scientific and medical applications to record or stimulate electrical signals.

Philosophical

Pertains to the study or exploration of fundamental questions regarding existence, knowledge, values, reason, mind, and language.

Ethology

The scientific study of animal behavior under natural conditions, often focusing on instinctual or evolutionary responses.

Mechanistic

Describing an explanation or process in terms of cause and effect, often with a focus on the physical or biochemical interactions.