In Comparison to Magazines, Direct Mail

question 40

Multiple Choice

In comparison to magazines, direct mail

• A) needs more research
• B) must solicit support from newspapers
• C) costs less per exposure
• D) must grab attention without editorial assistance
• E) doesn't need to be as attractive

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Definitions:

Creativity

The ability to produce original and unusual ideas, or to make something new or imaginative.

Novel Ways

new, unique, or innovative methods or approaches to doing something.

Academic Intelligence

The ability to learn, understand, and apply knowledge in academic subjects.

Experiential Aspect

Refers to the component of a psychological or physical phenomenon that is directly lived through and experienced by an individual.