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Interactive Communications Plans Are Becoming Popular with Marketers

question 44

Essay

Interactive communications plans are becoming popular with marketers. What are the driving forces that promote this trend and what are some of the opportunities?


Definitions:

Relationship Conflict

is a discord among individuals due to personal, emotional, or value differences, not necessarily related to tasks or work.

Communication

The process of transmitting information, ideas, emotions, skills, and knowledge from one entity or person to another through the use of mutually understood signs, symbols, or behavior.

Organizations

Entities comprising multiple people working together toward shared goals, structured to coordinate their activities and resources.

Conflict

A situation or process in which individuals or groups experience a clash of interests, values, actions, views, or directions.

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