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Explain why direct mail would be attractive to advertisers that want to deliver messages to customers one-on-one.
Ex-Dividend Date
Date two business days before the date of record, establishing those individuals entitled to a dividend.
Market Value
The current quoted price at which an asset or a company can be bought or sold on the open market.
Declaration Date
Date on which the board of directors passes a resolution to pay a dividend.
Dividend
A portion of a company's earnings that is paid to shareholders, usually on a regular basis.
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