Targeting an Audience Based on Demographic, Psychographic and Behavioural Data

question 22

Multiple Choice

Targeting an audience based on demographic, psychographic and behavioural data is known as

• A) geomapping
• B) house list
• C) response list
• D) circulation list
• E) merge/purge

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Definitions:

Spaghetti Consumption

The amount of spaghetti eaten, often measured in terms of quantity over a specific time period.

Juliet

A reference to a major character from William Shakespeare's play "Romeo and Juliet," often symbolizing young love or tragic romance.

Utility Function

A mathematical representation of how consumer preferences lead to the selection of goods and services in order to achieve the highest level of satisfaction.

Whisky Consumption

The action or practice of drinking whisky, measured in terms of quantity or frequency.