"If Simplicity Is a Key to Good Advertising, Then Telegraphic

question 20

Essay

"If simplicity is a key to good advertising, then telegraphic simplicity is the key to
good outdoor advertising." Explain what this means and how you could achieve telegraphic simplicity.

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Definitions:

Domination

Is a mode of interaction in which nearly all power is concentrated in the hands of people of high status. Fear is the dominant emotion in systems of interaction based on domination.

Role-making

The process by which individuals create and define their own roles within a society or group, often shaping their social interactions and personal identities.

Role Distancing

A sociological concept describing how individuals may try to separate their identity from the roles they are expected to play to avoid fully embracing the identity associated with those roles.

Mediated Interaction

Communication or social interaction that takes place through a mediating tool, such as technology or media, rather than face-to-face.