Simplicity Is the Key to Good Advertising

question 7

Multiple Choice

Simplicity is the key to good advertising. The key to good outdoor advertising is

• A) multiple illustrations
• B) lots of white space
• C) telegraphic simplicity
• D) photography
• E) reason-why copy

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Definitions:

Payoff

The return or reward received from an investment or action, often analyzed in game theory and economics.

Proportion

A portion, fraction, or quantity that is seen in contrast to the entire entity.

Equilibrium

A condition or state where all acting influences are balanced, particularly in a market when supply equals demand.

Penalty Kick

A penalty kick in economics might refer metaphorically to an opportunity to score or gain significantly with little opposition, though it's primarily a sports term.