Direct-Response Communication

question 48

Multiple Choice

Direct-response communication

• A) can only be used in print communications
• B) doesn't require specific objectives
• C) is a one-on-one type of communication
• D) is used mainly to influence last-minute choices between comparable brands
• E) is called a personality announcement

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Definitions:

Direct Labor

The labor cost directly tied to the production of goods or services, including wages and salaries of workers who are directly involved in manufacturing a product or delivering a service.

Standard Cost System

A cost accounting system that applies estimated costs to product costs for setting standards, controlling operations, and identifying variances or differences between actual costs and standard costs.

Direct Labor Costs

The total expense a company incurs for paying employees who are directly involved in the manufacturing of a product or the delivery of a service.

Standard Cost System

A cost accounting system that uses cost estimates for materials, labor, and overhead to assess performance by comparing these standard costs to actual costs incurred.