The Body Copy Is the Part of the Advertisement That

question 47

Multiple Choice

The body copy is the part of the advertisement that

• A) is the narrative style copy
• B) is the proof of promise or product claim
• C) is the final copy element of the advertisement
• D) includes the 1-800 number
• E) provides the balance for the advertisement

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Definitions:

Rewards

Benefits, monetary or non-monetary, given to employees or individuals as recognition for their performance or achievements.