In the Digital Universe, Control Has Shifted from the Advertiser

question 109

Multiple Choice

In the digital universe, control has shifted from the advertiser to the

• A) marketer
• B) partner
• C) customer
• D) web host
• E) search engine

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Definitions:

Standard Deviation

A measure of the amount of variation or dispersion of a set of values.

Mean

A numerical metric that denotes the central value of a numerical array, determined by summing all the elements in the array and then dividing by the count of those elements.

Internal Reliability

A measure of consistency among multiple items or parts of a test or measurement tool.

Questionnaire

A set of written questions used for collecting information from respondents.