How Is the Internet Useful to Marketers for Generating Leads

question 43

Essay

How is the internet useful to marketers for generating leads?

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Definitions:

Independent Variable

The variable that is manipulated or changed in an experiment to test its effects on the dependent variable.

Demand Characteristics

Any aspects of a study that communicate to the participants how the experimenter wants them to behave.

Validity

The extent to which a test, measurement, or research accurately represents what it aims to measure.

Reliability

The consistency and dependability of a measurement, test, or instrument over time or across different conditions or observers.